EU Cookie Law

Cookies.


When using our website, mobile sites or mobile apps we may collect information using ‘cookies’. To see how you can manage these ‘cookies’ and ‘opt in/out’ of different types.

What are cookies and how do they work?

Whenever you visit a website small bits of text are downloaded to your computer or mobile device; these are known as cookies. Every time you revisit the site these cookies aren’t sent back to the website by your browser. This allows it to recognise you and it can adapt what you see on screen.

What are cookies used for?

Cookies fall in to four main groups and they make using websites much smoother and affect lots of website features. These cookies are an important part of the internet.

Cookies that are needed to provide the service you have asked for…

To use the different features of a website and move around it there are some cookies are essential. Without some of these cookies you can’t be provided some of the services you’ve asked for. They don’t gather information about you that could be used for marketing or recalling where you’ve visited on the internet.

A few examples of essential cookies:

•    Keeping you logged in throughout your visit; without these cookies you may have to log in on every page you go to.
•    When an item is added to an online shopping basket cookies ensure it remains there until you go to the checkout.
•    Session cookies make it possible to navigate through the website smoothly. These, however, are automatically deleted once you close your browser.

Improving your browsing experience.

Cookies allow the website you are on to remember the choices you make whilst there; such as the language used or region, they then provide improved features.

A few examples of a few of the ways cookies are used to improve your experience on our websites are:

•    Remembering your preferences and settings, including marketing preferences such as opting in or out of marketing emails.
•    Remembering if you’ve filled in a survey so you don’t have to re-do it.
•    Remembering if you’ve been to the site before. If you’re a first time user you may see different content to a regular user.
•    Restricting the number of times you’re shown a certain advertisement, otherwise known as ‘frequency capping’.
•    Showing you relevant information to our products that you have.
•    Giving access to content provided by social media sites such as Facebook or Twitter.
•    Showing ‘related article’ links that are relevant to the page you’re looking at.
•    Remembering a location you’ve entered for example the weather forecast.

Analytics.

Keeping track of what pages and links are popular or which ones aren’t used as often enable us to keep our sites relevant and up to date. It’s important to identify patterns of how people navigate (find their way through) our sites and if they see ‘error messages’ from web pages.

This group of cookies is often referred to as ‘analytics cookies’ and these are used to gather this information, yet they don’t gather information that identifies you. Any information collected is anonymous and is grouped with the information from other people’s cookies. We can then identify the trends of usage rather than any one person’s activity. Analytic cookies only record activity on the site you are on and they are only there to improve how a website works.

Within some of our websites and emails may contain small, invisible images known as ‘web beacons’ or ‘tracking pixels’. These are used to count the amount of times a page or email has been viewed, furthermore, it gives us the chance to measure the effectiveness of its marketing and emails. These are all anonymous and no information or content identifies you.

Our web pages may also contain promotional links to other companies’ sites known as ‘affiliate’ cookies. By following one of these links, registering or buying an item from the other site, a cookie may be used to alert the other site that you arrived from a site of ours. We may then receive a small amount for a successful referral.

Display advertising that is relevant to your interests.

Some space on a few of our sites is sold on to advertisers. The resulting adverts usually contain cookies. Browsing information collected from these cookies is used to:

1.    Restrict the number of times you see the same advert (frequency capping).
2.    Help show other ads that would be relevant to you whilst you are visiting our websites. Often this is called ‘online behavioural advertising (OBA). This is a way of using information about your web browsing activity, obtained through cookies, to join you with other users into interest groups which show you advertisements based on those interests. The OBA data from cookies you get when you’re on our sites is only used to display relevant ads on our sites not on additional websites.

Sometimes our websites contain ads for our own TELE-RENT (EASTBOURNE) LTD products. Cookies are used in the same way as described above in these ads.

How does OBA work?

The best way to explain is through an example. If you are visiting a website about travel it will show an advert and with that you receive a cookie. Then, if you visit one of our websites which has an advert from the same advertiser you saw on the travel site, then the advertiser will give you a new version of the cookie. This advertiser will then be able to recognise that you have been to a travel site previously and display a relevant ad.

Despite the OBA data collected uses your browsing activity to learn about your interests, all data is anonymous and isn’t linked to you as an individual. Irrelevant of whether you log in to our websites the OBA data is not connected to you or your TELE-RENT (EASTBOURNE) LTD package.

Neither we, nor the companies who display ads on our sites sell the data collected from cookies to any additional organisations.

Opting out of behavioural advertising and managing your cookies is easy if you’d prefer.

 

 

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